All items under "Newly Launched" are innovative and reflect the latest food trends, focusing on contemporary tastes or international twists on Indian classics. These products tend to feature unique formats, bold flavor profiles, and a blend of Indian and global inspirations, making them exciting for modern consumers and food service operators. 

Products in this category are united by their richness—each snack is stuffed or coated with cheese, offering a creamy, indulgent taste experience. They are designed for cheese lovers and often have a crispy exterior with a gooey, flavorful cheese interior, delivering comfort and satisfaction in every bite. 

This group highlights iconic Indian street foods and regional snacks. What they share in common is their signature use of Indian spices, traditional fillings (usually potato-based), and a crisp fried texture. These are comfort foods loved across the country, perfect for festive moments or daily snacks.

Finger snacks across this subcategory are quick to prepare and easy to eat, typically shaped for convenient pick-and-eat enjoyment. They focus on a crispy texture and are widely suited for sharing at social gatherings, movie nights, or as quick treats.​

Frozen seafood and vegetables provide year-round consistency, safety, and freshness. Each product is processed to retain nutrients and taste, with the advantage of convenience and long shelf-life—ensuring kitchen efficiency and quality output.